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Nippon Paper Industries Co., Ltd. (President: Masatomo Nakamura) is pleased
to announce the launch of PDASH™, an A2-grade matt coated paper equipped with
photocatalytic functions. The new product retains printing compatibility and
durability on a par with that of existing products. It also refreshes air with
the use of chemical reactions induced when the paper surface coated with titanium
oxide is exposed to light.
The full-scale launch of PDASH™ begins in June, with applications anticipated
in calendars, posters and catalog covers. Other applications will also be developed.
The name PDASH™ is a combination of the initials of "photocatalysis paper" and
the word "dash," in the sense of being synonymous with "blast." "Dash" also sounds
like a Japanese word equivalent to "deodorization."
Product feature
| 1) |
Refreshes air |
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By fixing titanium
oxide onto the paper surface, PDASH™ applies sunlight or fluorescent light to
the decomposition of odors from cigarettes, sweat, pets and many other sources,
as well as organic compounds such as formaldehyde. The Japan Synthetic Textile
Inspection Institute Foundation confirmed that PDASH™ successfully led to a reduction
of more than 99% in the concentration of acetaldehyde, reportedly the main component
of cigarette odors, in 20 hours. |
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| 2) |
Excels in printing
compatibility |
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Our unique technology
facilitates the production of coated paper that is compatible with any type of
printing machine in high-speed printing. For this reason, PDASH™ ensures
good ink-holding properties and a beautiful print finish. |
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| 3) |
Excels in durability |
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In traditional coating
technologies, photocatalytic reactions make the deterioration of coating layers
inevitable. In marked contrast, the unique technology incorporated in PDASH™
minimizes this deterioration. |
De-inked pulp accounts for nearly 30% of this new product, with virgin pulp
occupying 70%.
The virgin pulp is made from PEFC certified woodchips. PEFC stands for the Programme
for the Endorsement of Forest Certification.
Future development of applications
PDASH™ is designed to create an airtight environment in which the prevention
of odors is required. Besides calendars and posters, applications of the new
product will extend broadly to advertisements in buses and taxis, point-of-purchase
materials in used car shops, companies' environmental reports and more.
Product specifications
| Compatibility |
Unit |
|
| Base
weight |
g/m2 |
104.7 |
127.9 |
157 |
| Thickness |
µm |
98 |
127 |
164 |
| Gloss |
% |
20 |
20 |
20 |
| Brightness |
% |
83 |
83 |
83 |
| Opacity |
% |
96 |
98 |
98.5 |
* The above data are test rests and do not represent a warranty
The Company complies with its own environmental concept, Green Proportion™,
and incorporates its commitment to the environment in its business activities.
Green Proportion™
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The principal
materials used in the production of paper come from forest resources produced
through afforestation and from wastepaper. Biomass energy produced in the process
for manufacturing pulp is efficiently utilized. Unlike household appliances and
automobiles, paper does not consume energy when people use it. Based on these
characteristics, Green Proportion™ represents the Company's concepts on
what paper can do for the environment. |
Three elements of Green Proportion™
(1) |
"Refresh" water and air |
| (2) |
Put waste and resources on a "Diet" (reduce
and economize resources in environmental aspects) |
| (3) |
"Recycle" paper and forest resources |
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By balancing
a combination of these three elements according to use, the Company aims to ensure
that every type of paper helps to preserve the environment and minimizes its
environmental burden. |
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