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Nippon Paper Crecia Co., Ltd. (President: Kazuhiro Sakai), a core member of the Nippon Paper Group, announced today that it will be releasing Kleenex®, Scottie® and Crecia® brand tissue products, toilet tissues, paper towels and wet tissue at the end of March, and Poise Pads®, Poise Liner® and Acty® brand pads and diapers for adult incontinence in April.
Domestic products (released in the end of March)
--Thinking and producing softness that touches the heart---
Under the slogan "Thinking and producing softness that touches the heart," Nippon
Paper Crecia has developed a lineup of products that feature the key word "tenderness."
Health care products (released in April)
Details of the new products follow:
Domestic products
[Crecia®]
Crecia® Fabree
~The first air-cleaning tissue box released in the tissue paper industry,
with photocatalytic functions added~ |
The
new concept is to make a box that cleanses the air. The tissue box uses cast
coated paper that employs a technology called "photocatalysis." White cast coated
paperboard refers to a thick-coated duplex board with a high-quality finish.
Nippon Paper Industries (President: Masatomo Nakamura) has developed a new technology
for blending titanium oxide into the coating, which in turn has led to the development
of this product. This is the world's first application of photocatalytic technology,
which has air-cleansing effect, in tissue cartons.
Many effects can be obtained by placing Crecia® Fabree photocatalytic tissue
in a room, including: (1) An air-cleansing effect that removes harmful substances
from the air, especially formaldehyde, known as a cause of sick house syndrome;
(2) A deodorizing effect that removes acetaldehyde that causes a sweaty odor,
ammonia and hydrogen sulfide that cause a urinary odor and many other substances;
and (3) An anti-bacterial effect against allergy-causing bacteria. The scale
of the deodorizing market has been growing annually in recent years. Crecia®
Fabree has been developed to respond to market demands, and is most suitable
for babies, rooms, living rooms with pets, inside vehicles and many other places.
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Crecia® For Kids Training Toilet Tissue: 4 Rolls
(two-ply)
~An industry first! Toilet training tissue for children with marks to
let them know the paper length~ |
Based on a fresh concept, the industry's first "toilet
training tissue" is being released. The product aims to provide a solution
to the problems mothers have with toilet training small children, such as the
excessive use of toilet paper.
The printed patterns of "bears and scissors" naturally make children
aware of the length of paper used. Appealing characters and six print patterns
make the learning experience fun, ideal for children who dislike the toilet training
process. The interval between the marks of bears and scissors is about 38cm.
The length has been set based on the average length used when children aged three
to five urinate. The product should also prove a useful intellectual training
product for children aged from three years to early elementary school age. |
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[Kleenex®]
Kleenex® Paper Towel Ultra Dry: 2 Rolls
~A paper towel supporting a healthy lifestyle~ the first product to have "health-oriented" features
on its packaging |
One
of the key terms related to food products that have attracted attention over
the past two years is "food for specified health use (FOSHU)."
Products designated as FOSHU include big hits like "Healthya," "Flavan
Tea"
and "Kuro Oolong Tea." These are all products that aim to support healthy
lifestyles, to combat the metabolic syndrome that has become more pronounced
in recent years. The products enjoy the overwhelming support of middle-aged men
troubled by metabolic syndrome and those who are in the early stages of the syndrome.
Kleenex® Paper Towel Ultra Dry with its unique embosses absorbs more oil
and water, and helps alleviate visceral adiposy caused by the excessive consumption
of food with high fat content!! It is ideal for housewives who are concerned
about their husbands' weight and health. The paper towel is economical as it
can be cut to half size, as with Kleenex® Paper Towel Super Dry, for use
when warming fried food and pork cutlets in microwave oven in small servings.
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[Premium daily tissue products]
| These are tissue products that take into consideration the decline in the
population and the number of households caused by the ageing of society. The
products offer a prestigious feel, is mainly aimed at baby boomers who seek a
little luxury. Kleenex® Lotion Tissue Silk Feel is for those who desire smoothness,
and Kleenex® Yawaraka Feel (soft feeling) will suit users who prefer
softness. |
Kleenex® Lotion Tissue
Silk Feel: 3 boxes per package
~Start right away! A smooth and moist lifestyle!~ |
A
premium tissue product for daily use has been created, with smoothness added
for the first time to the high-quality moist tissue of Kleenex®. Nippon Paper
Crecia's unique technologies have realized an entirely different "smooth
moistness" and a completely different "firmness" to the silky
touch. The product is designed for baby boomers who place more emphasis on quality
than on price or quantity.
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Kleenex® Yawaraka Feel (soft feeling):
3 boxes per package |
A tissue product born out of a search for a product
that is "tender on the skin." It is of the highest quality with an emphasis on
softness, smoothness and tenderness. The touch is ideal for facial and nose care.
It is a reasonably-priced tissue product for those who do not use lotion tissues
but seek quality and luxury. |
[Premium daily toilet tissue]
Kleenex® Softie® and Kleenex® Sistie® have been loved
by its many fans. We wanted to offer even more surprises to our loyal supporters
and to help new customers discover the tenderness of these products. The products
now come in an easy-to-see icon on a package indicating a "softer and fluffier
finish." |
| Kleenex® Softie®: 4
rolls (two-ply) <White/ Blue/ Pink/ Beige> |
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Kleenex® Softie® has been renewed to make it
even fluffier and more tender. The three key features of the new Softie are:
(1) double embossing unique to Nippon Paper Crecia; (2) A soft winding production
method; and (3) A carefully chosen raw material pulp. A variation of four colors
(Natural Beige, Water Blue, Pale Pink and Pure White) enables elegant color coordination
in the toilet.
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Kleenex® Sistie®: 4 rolls
(two-ply) <Pink/ Blue/ Chic Elegant>
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Sistie® has been renewed to make it fluffier and more
tender. The product comes in three design variations, namely lovely printed patterns
in pink and blue and the more sophisticated print design of Chic Elegant. |
[Scottie®]
| Scottie® Double Roll: 12
rolls (one- and two-ply) |
Scottie® Double Roll: 12 rolls have the same softness
of the current product "Scottie® 12 Rolls" but come in double the length. A one-ply
roll is 100m long and a two-ply roll is 50m long. The new Double Roll: 12 rolls
reduce the need to replace toilet paper, space for storing it and the frequency
with which it must be purchased. |
Scottie® Paper Fukin Satto Satto (wiping paper): 200 two-ply sheets
~Stronger than paper towels! Thicker than tissue papers!~ |
Paper Fukin Satto Satto is stronger than paper
towels and thicker than tissue paper. Compared with wipe cloth, the product is
easier, cleaner and fuss-free! It can be used at many places, for example when
cleaning a drain, wiping grease on dishes or wiping tables. |
Scottie® Wet Tissue: 150
sheets
~Even easier to use than before, for elders and women~ |
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Scottie® Wet Tissue is even easier to use, with a silicon
cap to make it easy to take out tissue, a screw-type cap for easier opening and
an hourglass container for simpler handling. There is a wider variety of refills,
to make the product useful on even more occasions! |
[Crecia®]
Crecia® Cleando® Flushable
Toilet Cleaning Sheet
~Greater thickness!! Now even more convenient!! A solution for housewives
troubled by the filth can get on your hands when cleaning the toilet~ |
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Two key features of the renewed product!!
(1) The soft large-sized sheet has been made even thicker for greater comfort
when wiping!!
(2) A tender mint fragrance!! The chemical has been improved to make the scent
even softer. |
Crecia® Swinq tissue Holder
~Here is a new tissue holder for use exclusively with Cube Type boxes~ |
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The holder swings tenderly each time tissue is pulled
out! Tissues can be pulled out comfortably without lifting the box, right to
the very end.
The holder can be used with Kleenex® Tissue Ultra Dresser Size and Crecia® Disney
Princess. |
Health care products
[Poise Pads®]
Poise Pads® (Very
light/ Light/ Regular/ Super/ Extra super)
~Very light and Extra super have been added to the product line, so
that women can choose them freely to suit their lifestyles and symptoms!!~ |
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The symptoms and amount of leakage vary depending on
the person. Very light and Extra super have been added to the product lineup
of Poise Pads®, to respond to diverse user needs. A new antibacterial and deodorizing
sheet (containing silver ions) has been adopted for greater security concerning
odor. The product supports active women, who enjoy traveling, theater, yoga,
walking and many other activities. |
[Poise® Liner]
Poise® Liner (Poise®
Liner S/ Poise® Liner M/ Poise® Liner L)
~For greater kindness...…the packaging of Poise® Liner has been
renewed~ |
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A sophisticated package design has been developed in
consideration of the delicate feelings of women, so that they will not hesitate
to pick up the product. It gives form to the belief behind the Poise® products:
leakage need not be a serious problem. The label indications have also been made
clearer, so that the size and number of pads in a package are easily discernible
at the store front.
The pads do not get stuffy, twisted or cause irritation! Needless
to say, the pads are as comfortable to wear as they were before.
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[Acty®]
Freedom® Acty® Non-Smelling Good Pants
~Feel safe for a long time with an antibacterial deodorizing sheet containing
silver ions!~ |
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The greatest concern of pants-shaped diaper users is
the smell. Consequently, great emphasis has been placed on creating a deodorizing
effect when developing Freedom® Acty®. The secret lies in the unique antibacterial
deodorizing sheet! Silver ions prevent bacterial growth after excretion. Users
need not worry about odor not only during but also after excretion. The package
carries the product name "Acty® Non-Smelling Good Pants" in large letters in
front, and the design makes it easier for customers to imagine the nature of
the product. |
Acty® Flushable Diaper
Wipe
~A wet-type wipe that can be flushed in the toilet after use~ |
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As the number of elderly people receiving nursing care
in the home increases, demand for a flushable wipe is expected to grow. Acty®
Flushable Diaper Wipe features "comfort" in three ways.
(1) Can be flushed in the toilet for cleanliness, convenience and comfort
(2) Contains aloe extract for safe, refreshing comfort on the skin
(3) Contains natural green tea catechin to prevent odor and bacterial growth
and to bring about comfort |
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