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NEWS
February 9, 2007
New Products Released in Spring of 2007
Nippon Paper Group
Nippon Paper Crecia Co., Ltd

Nippon Paper Crecia Co., Ltd. (President: Kazuhiro Sakai), a core member of the Nippon Paper Group, announced today that it will be releasing Kleenex®, Scottie® and Crecia® brand tissue products, toilet tissues, paper towels and wet tissue at the end of March, and Poise Pads®, Poise Liner® and Acty® brand pads and diapers for adult incontinence in April.

Domestic products (released in the end of March)
--Thinking and producing softness that touches the heart---
Under the slogan "Thinking and producing softness that touches the heart," Nippon Paper Crecia has developed a lineup of products that feature the key word "tenderness."

 

· Crecia Fabree
· Crecia For Kids Training Toilet Tissue: 4 rolls (two-ply)
· Kleenex Paper Towel Ultra Dry: 2 rolls
· Kleenex Lotion Tissue Silk Feel: 3 boxes per package
· Kleenex Yawaraka Feel (Soft feeling): 3 boxes per package
· Kleenex Softie: 4 rolls (two-ply)
· Kleenex Sistie: 4 rolls (two-ply)
· Scottie Double Roll: 12 rolls (one- and two-ply)
· Scottie Paper Fukin Satto Satto (wiping paper): 200 two-ply sheets
· Scottie Wet Tissue: 150 sheets
· Crecia Cleando Flushable Toilet Cleaning Wipers
· Crecia Swinq Tissue Holder


Health care products (released in April)

 

· Poise Pads (Very light/ Light/ Regular/ Super/ Extra super)
· Poise Liner (Poise Liner S/ Poise Liner M/ Poise Liner L)
· Freedom Acty Non-Smelling Good Pants
· Acty Flushable Diaper Wipe

Details of the new products follow:

Domestic products

[Crecia®]

Crecia® Fabree
~The first air-cleaning tissue box released in the tissue paper industry, with photocatalytic functions added~

CreciaR FabreeThe new concept is to make a box that cleanses the air. The tissue box uses cast coated paper that employs a technology called "photocatalysis." White cast coated paperboard refers to a thick-coated duplex board with a high-quality finish. Nippon Paper Industries (President: Masatomo Nakamura) has developed a new technology for blending titanium oxide into the coating, which in turn has led to the development of this product. This is the world's first application of photocatalytic technology, which has air-cleansing effect, in tissue cartons.
Many effects can be obtained by placing Crecia® Fabree photocatalytic tissue in a room, including: (1) An air-cleansing effect that removes harmful substances from the air, especially formaldehyde, known as a cause of sick house syndrome; (2) A deodorizing effect that removes acetaldehyde that causes a sweaty odor, ammonia and hydrogen sulfide that cause a urinary odor and many other substances; and (3) An anti-bacterial effect against allergy-causing bacteria. The scale of the deodorizing market has been growing annually in recent years. Crecia® Fabree has been developed to respond to market demands, and is most suitable for babies, rooms, living rooms with pets, inside vehicles and many other places.

 

Crecia® For Kids Training Toilet Tissue: 4 Rolls (two-ply)
~An industry first! Toilet training tissue for children with marks to let them know the paper length~
CreciaR For Kids Training Toilet Tissue: 4 Rolls (two-ply)

Based on a fresh concept, the industry's first "toilet training tissue" is being released. The product aims to provide a solution to the problems mothers have with toilet training small children, such as the excessive use of toilet paper.
The printed patterns of "bears and scissors" naturally make children aware of the length of paper used. Appealing characters and six print patterns make the learning experience fun, ideal for children who dislike the toilet training process. The interval between the marks of bears and scissors is about 38cm. The length has been set based on the average length used when children aged three to five urinate. The product should also prove a useful intellectual training product for children aged from three years to early elementary school age.

CreciaR For Kids Training Toilet Tissue: 4 Rolls (two-ply)

 

[Kleenex®]
Kleenex® Paper Towel Ultra Dry: 2 Rolls
~A paper towel supporting a healthy lifestyle~ the first product to have "health-oriented" features on its packaging

KleenexR Paper Towel Ultra Dry: 2 RollsOne of the key terms related to food products that have attracted attention over the past two years is "food for specified health use (FOSHU)."
Products designated as FOSHU include big hits like "Healthya," "Flavan Tea" and "Kuro Oolong Tea." These are all products that aim to support healthy lifestyles, to combat the metabolic syndrome that has become more pronounced in recent years. The products enjoy the overwhelming support of middle-aged men troubled by metabolic syndrome and those who are in the early stages of the syndrome.
Kleenex® Paper Towel Ultra Dry with its unique embosses absorbs more oil and water, and helps alleviate visceral adiposy caused by the excessive consumption of food with high fat content!! It is ideal for housewives who are concerned about their husbands' weight and health. The paper towel is economical as it can be cut to half size, as with Kleenex® Paper Towel Super Dry, for use when warming fried food and pork cutlets in microwave oven in small servings.

 

[Premium daily tissue products]
These are tissue products that take into consideration the decline in the population and the number of households caused by the ageing of society. The products offer a prestigious feel, is mainly aimed at baby boomers who seek a little luxury. Kleenex® Lotion Tissue Silk Feel is for those who desire smoothness, and Kleenex® Yawaraka Feel (soft feeling) will suit users who prefer softness.

Kleenex® Lotion Tissue Silk Feel: 3 boxes per package
~Start right away! A smooth and moist lifestyle!~

KleenexR Lotion Tissue Silk Feel: 3 boxes per packageA premium tissue product for daily use has been created, with smoothness added for the first time to the high-quality moist tissue of Kleenex®. Nippon Paper Crecia's unique technologies have realized an entirely different "smooth moistness" and a completely different "firmness" to the silky touch. The product is designed for baby boomers who place more emphasis on quality than on price or quantity.

Kleenex® Yawaraka Feel (soft feeling): 3 boxes per package

KleenexR Yawaraka Feel (soft feeling): 3 boxes per package

A tissue product born out of a search for a product that is "tender on the skin." It is of the highest quality with an emphasis on softness, smoothness and tenderness. The touch is ideal for facial and nose care. It is a reasonably-priced tissue product for those who do not use lotion tissues but seek quality and luxury.

 

[Premium daily toilet tissue]

Kleenex® Softie® and Kleenex® Sistie® have been loved by its many fans. We wanted to offer even more surprises to our loyal supporters and to help new customers discover the tenderness of these products. The products now come in an easy-to-see icon on a package indicating a "softer and fluffier finish."

Kleenex® Softie®: 4 rolls (two-ply) <White/ Blue/ Pink/ Beige>
KleenexR SoftieR: 4 rolls (two-ply) <White/ Blue/ Pink/ Beige>

Kleenex® Softie® has been renewed to make it even fluffier and more tender. The three key features of the new Softie are: (1) double embossing unique to Nippon Paper Crecia; (2) A soft winding production method; and (3) A carefully chosen raw material pulp. A variation of four colors (Natural Beige, Water Blue, Pale Pink and Pure White) enables elegant color coordination in the toilet.

Kleenex® Sistie®: 4 rolls (two-ply) <Pink/ Blue/ Chic Elegant>

KleenexR SistieR: 4 rolls (two-ply) <Pink/ Blue/ Chic Elegant>

Sistie® has been renewed to make it fluffier and more tender. The product comes in three design variations, namely lovely printed patterns in pink and blue and the more sophisticated print design of Chic Elegant.

 

[Scottie®]
Scottie® Double Roll: 12 rolls (one- and two-ply)
ScottieR Double Roll: 12 rolls (one- and two-ply)

Scottie® Double Roll: 12 rolls have the same softness of the current product "Scottie® 12 Rolls" but come in double the length. A one-ply roll is 100m long and a two-ply roll is 50m long. The new Double Roll: 12 rolls reduce the need to replace toilet paper, space for storing it and the frequency with which it must be purchased.

Scottie® Paper Fukin Satto Satto (wiping paper): 200 two-ply sheets
~Stronger than paper towels! Thicker than tissue papers!~
ScottieR Paper Fukin Satto Satto (wiping paper): 200 two-ply sheetsPaper Fukin Satto Satto is stronger than paper towels and thicker than tissue paper. Compared with wipe cloth, the product is easier, cleaner and fuss-free! It can be used at many places, for example when cleaning a drain, wiping grease on dishes or wiping tables.
Scottie® Wet Tissue: 150 sheets
~Even easier to use than before, for elders and women~
ScottieR Wet Tissue: 150 sheets

Scottie® Wet Tissue is even easier to use, with a silicon cap to make it easy to take out tissue, a screw-type cap for easier opening and an hourglass container for simpler handling. There is a wider variety of refills, to make the product useful on even more occasions!

 

[Crecia®]
Crecia® Cleando® Flushable Toilet Cleaning Sheet
~Greater thickness!! Now even more convenient!! A solution for housewives troubled by the filth can get on your hands when cleaning the toilet~
CreciaR CleandoR Flushable Toilet Cleaning Sheet

Two key features of the renewed product!!
(1) The soft large-sized sheet has been made even thicker for greater comfort when wiping!!
(2) A tender mint fragrance!! The chemical has been improved to make the scent even softer.

Crecia® Swinq tissue Holder
~Here is a new tissue holder for use exclusively with Cube Type boxes~
CreciaR Swinq tissue Holder

The holder swings tenderly each time tissue is pulled out! Tissues can be pulled out comfortably without lifting the box, right to the very end.
The holder can be used with Kleenex® Tissue Ultra Dresser Size and Crecia® Disney Princess.

Health care products

[Poise Pads®]
Poise Pads® (Very light/ Light/ Regular/ Super/ Extra super)
~Very light and Extra super have been added to the product line, so that women can choose them freely to suit their lifestyles and symptoms!!~
Poise PadR (Very light/ Light/ Regular/ Super/ Extra super)

The symptoms and amount of leakage vary depending on the person. Very light and Extra super have been added to the product lineup of Poise Pads®, to respond to diverse user needs. A new antibacterial and deodorizing sheet (containing silver ions) has been adopted for greater security concerning odor. The product supports active women, who enjoy traveling, theater, yoga, walking and many other activities.

 

[Poise® Liner]
Poise® Liner (Poise® Liner S/ Poise® Liner M/ Poise® Liner L)
~For greater kindness...…the packaging of Poise® Liner has been renewed~
PoiseR Liner (PoiseR Liner S/ PoiseR Liner M/ PoiseR Liner L)

A sophisticated package design has been developed in consideration of the delicate feelings of women, so that they will not hesitate to pick up the product. It gives form to the belief behind the Poise® products: leakage need not be a serious problem. The label indications have also been made clearer, so that the size and number of pads in a package are easily discernible at the store front.
The pads do not get stuffy, twisted or cause irritation! Needless to say, the pads are as comfortable to wear as they were before.

 

[Acty®]
Freedom® Acty® Non-Smelling Good Pants
~Feel safe for a long time with an antibacterial deodorizing sheet containing silver ions!~
FreedomR ActyR Non-Smelling Good Pants

The greatest concern of pants-shaped diaper users is the smell. Consequently, great emphasis has been placed on creating a deodorizing effect when developing Freedom® Acty®. The secret lies in the unique antibacterial deodorizing sheet! Silver ions prevent bacterial growth after excretion. Users need not worry about odor not only during but also after excretion. The package carries the product name "Acty® Non-Smelling Good Pants" in large letters in front, and the design makes it easier for customers to imagine the nature of the product.

Acty® Flushable Diaper Wipe
~A wet-type wipe that can be flushed in the toilet after use~
ActyR Flushable Diaper Wipe

As the number of elderly people receiving nursing care in the home increases, demand for a flushable wipe is expected to grow. Acty® Flushable Diaper Wipe features "comfort" in three ways.
(1) Can be flushed in the toilet for cleanliness, convenience and comfort
(2) Contains aloe extract for safe, refreshing comfort on the skin
(3) Contains natural green tea catechin to prevent odor and bacterial growth and to bring about comfort



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