CRECIA Corporation (President: Akihiko Hada) is releasing new products under the Kleenex and Scottie brands on October 1, 2005.
The Company aims to bolster its product lineup to respond to customer needs to every detail, with consideration given to comfort for men and women of all generations.
The two new products take full advantage of the product development capabilities of CRECIA, and present new standards for comfort.
A profile of the new products follows.
Kleenex Lotion Tissue Aloe Plus
A lotion tissue product based on a new concept of "skin care" has been released. This is CRECIA's solution for the premium tissue market.
Consumer surveys indicate that not only a moist feeling but also a fluffy feeling is important for lotion tissue. By improving production technologies for lotion and tissue sheet, CRECIA has achieved both a moist and fluffy feeling at the same time.
In addition to the moist-retention factor aloe extract, olive extract has been added to soothe rough skin.
Feel the touch and new comfort for the skin that you have never experienced before, in your daily facial care. Naturally, the product is ideal also for customers suffering from allergies or rhinitis.
Scottie Toilet Tissue 12R
What homemakers regard as the most important when they buy toilet tissue is a tender touch on the skin.
Scottie Toilet Tissue is a new toilet tissue product that offers a fluffy feeling and tender touch on the skin that you have never experienced before, made possible by the new embossing and soft winding production technology.
This new product incorporates the fragrance that has enjoyed popularity with the Scottie Fragrance series. This is a delicate floral scent that keeps your bathroom fresh at all times.
The familiar floral motif package design of Scottie Tissue has been used, as it appeals to women who enjoy their daily lives and prefer a casual and fashionable look.